{"product_id":"life-be-in-it-t-shirt","title":"Life. Be In It T-Shirt | Retro Aussie 70s \u0026 80s Nostalgia Tee","description":"\u003cp\u003e\u003cstrong\u003e\"Life. Be In It.\" — Australia's most iconic call to get off the couch.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLaunched in 1975, the \"Life. Be In It\" campaign became one of the most beloved pieces of Australian cultural history — a gentle nudge to put down the beer, get outside, and actually live a little. Norm became a national icon, and the slogan stuck around long after the ads stopped running. This tee brings it all back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It's For:\u003c\/strong\u003e Proud Aussies, lovers of vintage Australiana, anyone who grew up in the 70s or 80s, and anyone who appreciates a bit of old-school Aussie humour with their wardrobe.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRetro-inspired \"Life. Be In It\" Aussie nostalgia design\u003c\/li\u003e\n\u003cli\u003ePremium 100% cotton — soft, breathable, comfortable all day\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit — true to size, S to 2XL\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Sand, Light Blue, Light Pink, and Sport Grey\u003c\/li\u003e\n\u003cli\u003ePerfect for weekends, BBQs, pub catch-ups, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e 100% cotton | Sizes S–2XL | Machine washable | Ships in 5–8 days | Printed in Australia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Gift For:\u003c\/strong\u003e 70s \u0026amp; 80s nostalgia fans, proud Aussies, retro culture lovers, birthdays, Christmas, Father's Day, or anyone who remembers Norm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore retro Aussie tees you'll love:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/chippy-thief-t-shirt\" title=\"Chippy Thief T-Shirt\"\u003e\u003cstrong\u003eChippy Thief Tee\u003c\/strong\u003e\u003c\/a\u003e — the seagull that got your chips\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/bubble-o-bill-t-shirt\" title=\"Bubble O'Bill T-Shirt\"\u003eBubble O'Bill Tee\u003c\/a\u003e\u003ca title=\"Bubble O'Bill T-Shirt\" href=\"\/products\/bubble-o-bill-t-shirt-retro-aussie-ice-cream-nostalgia-tee\"\u003e\u003c\/a\u003e\u003c\/strong\u003e — the ice cream legend\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/skippy-the-bush-kangaroo-t-shirt\" title=\"Skippy the Bush Kangaroo T-Shirt\"\u003e\u003cstrong\u003eSkippy the Bush Kangaroo Tee\u003c\/strong\u003e\u003c\/a\u003e — what's wrong, Skip?\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/foxy-moron-t-shirt\" title=\"Kath \u0026amp; Kim Foxy Moron T-Shirt\"\u003eFoxy Moron Tee\u003c\/a\u003e\u003ca title=\"Kath \u0026amp; Kim Foxy Moron T-Shirt\" href=\"\/products\/foxy-moron-t-shirt-kath-kim-aussie-comedy\"\u003e\u003c\/a\u003e\u003c\/strong\u003e — it's noice, it's different, it's unusual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"\/collections\/retro-culture\" title=\"Retro \u0026amp; Culture Tees\"\u003e\u003cstrong\u003eRetro \u0026amp; Culture Tees collection\u003c\/strong\u003e\u003c\/a\u003e for more iconic Australian designs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet out there. Life. Be In It.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Destination Gifts","offers":[{"title":"White \/ S","offer_id":50755834609910,"sku":"68973854980135654615","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"White \/ M","offer_id":50755834773750,"sku":"13056130770478126034","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"White \/ L","offer_id":50755834937590,"sku":"29794916105037907136","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"White \/ XL","offer_id":50755835101430,"sku":"11889396370111202955","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"White \/ 2XL","offer_id":50755835265270,"sku":"21388128384233578531","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sport Grey \/ S","offer_id":50755834577142,"sku":"22370806499583377253","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sport Grey \/ M","offer_id":50755834740982,"sku":"33576392051402376604","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sport Grey \/ L","offer_id":50755834904822,"sku":"10436503534527297428","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sport Grey \/ XL","offer_id":50755835068662,"sku":"75223569059193072020","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sport Grey \/ 2XL","offer_id":50755835232502,"sku":"10567935616540499654","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Blue \/ S","offer_id":50755834478838,"sku":"12277480425379869397","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Blue \/ M","offer_id":50755834642678,"sku":"35568286825765232988","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Blue \/ L","offer_id":50755834806518,"sku":"20042421908013622356","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Blue \/ XL","offer_id":50755834970358,"sku":"22851404904849812882","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Blue \/ 2XL","offer_id":50755835134198,"sku":"24459483862856249150","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Pink \/ S","offer_id":50755834511606,"sku":"29700782662916151709","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Pink \/ M","offer_id":50755834675446,"sku":"22094590413196248883","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Pink \/ L","offer_id":50755834839286,"sku":"15894745666760162136","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Pink \/ XL","offer_id":50755835003126,"sku":"13801237976862496490","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Pink \/ 2XL","offer_id":50755835166966,"sku":"15622718886242625946","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sand \/ S","offer_id":50755834544374,"sku":"24567369475149634971","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sand \/ M","offer_id":50755834708214,"sku":"11493323875542169830","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sand \/ L","offer_id":50755834872054,"sku":"63339790334083229115","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sand \/ XL","offer_id":50755835035894,"sku":"57048327596344816758","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Sand \/ 2XL","offer_id":50755835199734,"sku":"86029593783668807124","price":32.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/1625\/5478\/files\/1288099883052800830_2048.jpg?v=1780831307","url":"https:\/\/destinationgifts.au\/products\/life-be-in-it-t-shirt","provider":"Destination Gifts","version":"1.0","type":"link"}